Description
Nmims 2023 Plagiarized Assignments Contact
[email protected]
+91 9902787224
International Marketing
Q1. You are a manufacturer of various herbal products from India and are keen on expanding your business globally. Discuss the challenges of marketing your product globally and also suggest ways to overcome the same? (10 Marks)
Q2. “Go Local “is a term that is having resonance with countries today to promote Local consumption. In your view is it positive for nations to produce locally and avoid globalization? (10 Marks)
Q3. Read the following case study carefully and then answer the questions that follow:
A French company Jeanne Oliver Perfumes is contemplating to introduce a perfume under the brand name SK, named after the charismatic celebrity Shah Rukh Khan. The perfume is available in two variants, SK Silver for men and SK Gold for Women. The perfumes are packaged in a 100ml pump spray bottle. The strategy may be to capture a large number of consumers who are oriented towards film celebrities. Advertising is planned through television satellite channels and magazines. You are required to:
a) Analyze the decision and decide in your opinion which pricing strategy you would like to apply while launching the product. (5 Marks)
b) As cost of manufacturing is low in India and the French company wishes to export the product from India to other countries. Examine the various type market entry strategies available to the French company and which strategy would you use to market the product to other countries? (5 Marks)
Nmims 2023 Plagiarized Assignments Contact
[email protected]
+91 9902787224
[email protected]
+91 9902787224
International Marketing
Q1. You are a manufacturer of various herbal products from India and are keen on expanding your business globally. Discuss the challenges of marketing your product globally and also suggest ways to overcome the same? (10 Marks)
Q2. “Go Local “is a term that is having resonance with countries today to promote Local consumption. In your view is it positive for nations to produce locally and avoid globalization? (10 Marks)
Q3. Read the following case study carefully and then answer the questions that follow:
A French company Jeanne Oliver Perfumes is contemplating to introduce a perfume under the brand name SK, named after the charismatic celebrity Shah Rukh Khan. The perfume is available in two variants, SK Silver for men and SK Gold for Women. The perfumes are packaged in a 100ml pump spray bottle. The strategy may be to capture a large number of consumers who are oriented towards film celebrities. Advertising is planned through television satellite channels and magazines. You are required to:
a) Analyze the decision and decide in your opinion which pricing strategy you would like to apply while launching the product. (5 Marks)
b) As cost of manufacturing is low in India and the French company wishes to export the product from India to other countries. Examine the various type market entry strategies available to the French company and which strategy would you use to market the product to other countries? (5 Marks)
Nmims 2023 Plagiarized Assignments Contact
[email protected]
+91 9902787224
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