Description
Nmims 2023 Plagiarized Assignments Contact
[email protected]
+91 9902787224
Brand Management
Indian Delights is a retail chain of stores that specializes in selling a variety of traditional Indian snacks. With a focus on preserving the essence of Indian culinary heritage, the organization sources and offers a wide range of mouth-watering snacks from different regions of India.
Indian Delights takes pride in adhering to a traditional concept of business, reminiscent of the bygone era when small local stores played a vital role in the community. Each store is designed to recreate the ambiance of a traditional Indian marketplace, evoking nostalgia and a sense of familiarity for customers. The staff members are friendly, knowledgeable, and passionate about Indian snacks, ensuring a personalized and authentic shopping experience.
One of the major challenges faced by Indian Delights is the lack of advertising and promotion efforts. The organization relies heavily on word-of-mouth marketing and the loyalty of their existing customer base. However, in an increasingly competitive market, this approach proves insufficient to attract new customers and expand their reach. Without effective advertising and promotion, Indian Delights struggles to create awareness and build brand recognition beyond their immediate localities.
Another hurdle faced by Indian Delights is the absence of a specific brand name that unifies all their stores. Each store operates under a different name like Mumbai Delights, Kanpur Kachori, Delhi Delights, etc. leading to a lack of brand consistency and recognition across different locations. This poses challenges in establishing a strong brand identity and dilutes the potential impact of their marketing efforts.
1. What are the various types of brand elements that you would suggest for Indian Delights? (Note: You can even change the brand name i.e. Indian Delights in totality) (10 Marks)
2. Explain various types of marketing communication that you will use to make Indian Delights a national brand. (10 Marks)
3. a. Explain various ways through which Indian Delights can leverage secondary brand association (5 Marks)
b. What are the benefits of Line Extension and how should Indian Delights take benefit from Line Extension? (5 Marks)
Nmims 2023 Plagiarized Assignments Contact
[email protected]
+91 9902787224
[email protected]
+91 9902787224
Brand Management
Indian Delights is a retail chain of stores that specializes in selling a variety of traditional Indian snacks. With a focus on preserving the essence of Indian culinary heritage, the organization sources and offers a wide range of mouth-watering snacks from different regions of India.
Indian Delights takes pride in adhering to a traditional concept of business, reminiscent of the bygone era when small local stores played a vital role in the community. Each store is designed to recreate the ambiance of a traditional Indian marketplace, evoking nostalgia and a sense of familiarity for customers. The staff members are friendly, knowledgeable, and passionate about Indian snacks, ensuring a personalized and authentic shopping experience.
One of the major challenges faced by Indian Delights is the lack of advertising and promotion efforts. The organization relies heavily on word-of-mouth marketing and the loyalty of their existing customer base. However, in an increasingly competitive market, this approach proves insufficient to attract new customers and expand their reach. Without effective advertising and promotion, Indian Delights struggles to create awareness and build brand recognition beyond their immediate localities.
Another hurdle faced by Indian Delights is the absence of a specific brand name that unifies all their stores. Each store operates under a different name like Mumbai Delights, Kanpur Kachori, Delhi Delights, etc. leading to a lack of brand consistency and recognition across different locations. This poses challenges in establishing a strong brand identity and dilutes the potential impact of their marketing efforts.
1. What are the various types of brand elements that you would suggest for Indian Delights? (Note: You can even change the brand name i.e. Indian Delights in totality) (10 Marks)
2. Explain various types of marketing communication that you will use to make Indian Delights a national brand. (10 Marks)
3. a. Explain various ways through which Indian Delights can leverage secondary brand association (5 Marks)
b. What are the benefits of Line Extension and how should Indian Delights take benefit from Line Extension? (5 Marks)
Nmims 2023 Plagiarized Assignments Contact
[email protected]
+91 9902787224
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