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Marketing Management
1. Mr. James is planning to buy a new house in a good locality. He has lived all his life on rent and this is the first time he will be buying a house. He has two kids Alan and Sia, his wife is a homemaker. Mr. James has a lot of friends in the current society but it doesn’t have a garden, safety devices, or security. James has made professional progress so the budget is not a constraint. According to you, what are the various factors that will influence James in buying a house? (You can make certain assumptions) (10 Marks)
2. Explain the buyer decision process that you think James will have to follow to purchase his dream house. (10 Marks)
3. a. Mr. James’s daughter Sia has been pressurizing his father to buy Alexa from Amazon. Alexa is capable of voice interaction, music playback, making to-do lists, setting alarms, streaming podcasts, playing audio books, and providing weather, traffic, sports, and other real-time information, such as news. Alexa can also control several smart devices using itself as a home automation system. Explain the adoption process that Mr. James will go through who has no idea about Alexa. (5 Marks)
3. b. Take any product category of your choice and explain various product positioning strategies used by all the competitors in the selected category. (5 Marks)


For Nmims answersheets contact
[email protected]
+91- 9503094040