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Introduction to Retail

1. “It is said that Retailing is the business which ensures one stop solution under one roof” Considering the fact, discuss the store based retail strategy mix mostly focusing on the food oriented retailers (10 Marks)

2. “Retailing is a process of enlightening the consumer experience” Bringing about the focus on the store-based retail strategy mix, bring about the general merchandise retailers with the help of suitable examples? (10 Marks)

3. The retailing business is made up of lots of challenges and procedural development. The retail companies need to ensure smooth development of consumer experience at regular intervals.

a. Direct marketing is an instrumental part of non store based retail strategy. Considering the fact, explain the steps involved in a direct marketing strategy? (5 Marks)

b. Retailing progresses when there is continuous opportunity for creativity and Innovation. Considering the fact, if you were in the business of retailing of apparels, describe the different forms of non-traditional methods of retailing that must be taken into consideration? (5 Marks)

Nmims Unique Assignments contact
[email protected]
+91- 9503094040