Nmims Unique Assignments contact
[email protected]
+91- 9503094040

Principles of Marketing

1. The Pandemic is over and movie theatres are opening again. You are the manager of Alfa theatre in your city. Create a marketing plan to rebuild the business. Mention the markets and audiences your theatre shall focus on. (10 Marks)

2. You are the marketing director of a new IPL team. How would you generate consumer interest for your franchise? Create a marketing using the 4 P model. (10 Marks)

3. You are the marketing director for magic automobiles; your company makes petrol and diesel passenger cars. Your company is launching a new EV car. Before the commercial launch of the product, you want to embark on a research project.

a. As the marketing director plan a research program with clearly defined target groups, geographies, demographics. Give reasons for your selections. (5 Marks)

b. List out all the steps you shall take to undertake launch the product. (5 Marks)

Nmims Unique Assignments contact
info.ans[email protected]
+91- 9503094040