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NMIMS 2019 JULY PLAGIARIZED ASSIGNMENTS - How should company segment the consumer market for Paapads

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7499944378 - 8530950940


Marketing Management

1. M/s Tikhalal sells pickle and spices across the country and wants to enter into the international market. The company is known for their quality ingredients. The company sells the product at higher price but customers don’t hesitate to pay the price as the quality is premium. Their brands Mr. Tikha, Mr. Hara, Mr. Laal, which are various pickles and spices are a hit brand in the Indian Market. The company has decided to enter in US Market as it has a major market for Indian pickles and spices.

1. Explain various Micro and Macro environment factors that the company should analyze before entering into the international market. Explain the points with reason. (10 Marks)

2. The company is planning to take Mr. Tikhalal online in India. Explain various ways to promote the brands of pickles and spice on Social Media Platforms. (10 Marks)

3. M/s Tikhalal is also planning to sell paapads with the brand name Mr. Crisp. The company is planning to sell papads at a price higher than its competitors. The company also plans to launch various variety of papads with different shapes and sizes.

a. How should company segment the consumer market for Paapads? (5 Marks)

b. To introduce the product in the market what are the various sales promotion techniques that should be used for the brand Mr. Crisp? (5 Marks)


For further details mail us
[email protected]
7499944378 - 8530950940


Number of Views: 7

Added On: 13 Jul, 2019


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