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Nmims 2023 Plagiarized Assignments Contact
[email protected]
+91 9902787224
Customer Relationship Management
1. Rajiv is the CTO (Chief Technological Officer) of ABC enterprises. His organization wants to implement CRM technology. The biggest worry for him is to convince his top management on the need for CRM for their organization. His second worry is the future of CRM as the management would not be convinced if the future does not look bright for CRM? If you have to advise Rajiv on the things that you need to include for the presentation, what would it be. (10 Marks)
2. Your company manufactures hi-tech equipment’s which is used in other industries. Working in close collaboration with your customers is the key to your success. What kind of CRM roadmap will you draw to enhance the value for your customers? (10 Marks)
3. Raman has started his online coaching centre for competitive exam preparations. Although he is hiring the best and the most competent people, with the best salary, he is not able to compete with the other players. The market is hypercompetitive. Raman now wants to build a stronger relationship using his customers.
a. What would be the advantage of a close customer relationship? (5 marks)
b. What kind of reciprocity mechanisms can you build to ensure the success of this initiative? (5 marks)
Nmims 2023 Plagiarized Assignments Contact
[email protected]
+91 9902787224
[email protected]
+91 9902787224
Customer Relationship Management
1. Rajiv is the CTO (Chief Technological Officer) of ABC enterprises. His organization wants to implement CRM technology. The biggest worry for him is to convince his top management on the need for CRM for their organization. His second worry is the future of CRM as the management would not be convinced if the future does not look bright for CRM? If you have to advise Rajiv on the things that you need to include for the presentation, what would it be. (10 Marks)
2. Your company manufactures hi-tech equipment’s which is used in other industries. Working in close collaboration with your customers is the key to your success. What kind of CRM roadmap will you draw to enhance the value for your customers? (10 Marks)
3. Raman has started his online coaching centre for competitive exam preparations. Although he is hiring the best and the most competent people, with the best salary, he is not able to compete with the other players. The market is hypercompetitive. Raman now wants to build a stronger relationship using his customers.
a. What would be the advantage of a close customer relationship? (5 marks)
b. What kind of reciprocity mechanisms can you build to ensure the success of this initiative? (5 marks)
Nmims 2023 Plagiarized Assignments Contact
[email protected]
+91 9902787224
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