Narsee Monjee Assignments June 2022 - Consider improving the experience of pregnant women at a government hospital in yo

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Design Thinking

1. Consider improving the experience of pregnant women at a government hospital in your city. They are 22-28 years of age and come from a lower income background. What will be the research plan you will create for this purpose? (10 Marks)

2. Assume that you are reimagining the workspace of a call center company that primarily employs young professionals who are disabled (blind). What is the process and steps involved in coming up with an innovative, inclusive work experience for this company? (10 Marks)

3. The sales of a large toy store chain, “Toys4All”, have been falling since the past 6 months. They have on-the-ground stores across major metros in India but no ecommerce presence. They now face competition, both from neighborhood stores as well as growing number of ecommerce stores. Their target customer base are parents with young children between the age of 3-12 years. They are technology savvy and enjoy choice with value for money. The company is hence finding it difficult to retain customers and build loyalty.

The CMO (chief marketing officer) has kicked off a project and appointed you as a consultant to improve current on-the-ground experience and launch a new online experience that will enable ecommerce sales.

a. You have been asked to help them better empathize and understand their customers. What are the deliverables you will produce to document this understanding? Describe the content and purpose of these deliverables with short examples. (5 Marks)

b. Once you have developed a thorough customer understanding, you are expected to present insights and come up with a problem statement. Provide the problem statement with supporting insights. (5 Marks)

For Nmims answersheets contact
[email protected]
+91 95030-94040

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Bangalore, Bengaluru South, Karnataka
List On: 06 May, 2022
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