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Brand Management

1. Mr. Nimish plans to set up his business that deals in male grooming make-up products. The target audiences for the make-up line are men’s who are aged between 20 years to 45 years of age. The product is new in the market and the competitors that the business would face in the near future would be less. After an extensive business and product planning, Mohan arrives to a conclusion of establishing a brand name and identity and is unaware of the techniques of branding and how to evolve the brand while focusing on product sales. As a business consultant, in what ways would you help Mr. Nimish in building the strategic brand management process? (10 Marks)

2. Sonakshi plans to own a business and chooses to sell baked food items such as cakes, biscuits, cookies and brownies. All of the food items are healthy, sugar free and gluten free and majorly targets the audiences that devour on fitness and are health conscious and also looks forward to deliver the eatables across the country. Building from scratch, Sonakshi has to choose brand elements that would help her build her final brand. As a brand building expert, introduce all the requisite brand elements to Sonakshi. Furthermore, what would you consider your criteria’s to choose brand elements? (10 Marks)

3. Worthy Pens is the new name in the market. In the various marketing and advertising campaigns for pen, Worthy Pens have showcased their products that includes a range of ball pens, gel pens and ink pens while the lattermost, i.e., ink pens are the ones that they decide to feature the most. The unique selling points of the ink pens includes them being long lasting, sharp tips, light in weight and also contributes to a neat handwritten note.

The brand identity that has been formed from the advertising and marketing is that Worthy Pens is a durable pen seller. On the contrary, Worthy Pens wants to build up a brand image based on the points that will matter to the customers.

a. As a consultant explain four steps to develop strong brand for Worthy Pens. (10 Marks)

b. Also, cover various positioning approaches for Worthy Pens and suggest the one that fits the brand. (5 Marks)

For Nmims answersheets contact
[email protected]
+91 95030-94040